Group Overview
Elway + Pierce Automotive All Stores
Group Revenue MTD
$284,120
+18.4% vs last month
Warranties Expiring 30d
47
3 new this week
Avg Group PVR
$1,840
+$120 vs last month
DIG Revenue MTD
$31,200
This software only
Fraud Protected
$180k
Exposure blocked MTD
Store Performance
Porsche
Salt Lake City
Salt Lake City, UT 84111
Live
$148k
Revenue MTD
14
Warranties Due
$2,140
Avg PVR
Lexus
Carlsbad
Carlsbad, CA 92008
Pilot
$79k
Revenue MTD
18
Warranties Due
$1,620
Avg PVR
Lexus
Escondido
Escondido, CA 92025
Pilot
$57k
Revenue MTD
15
Warranties Due
$1,780
Avg PVR
Recent Activity
Live feed
James Whitfield replied to warranty outreach. Cayenne, 8 days remaining.
Porsche SLC · 4 min ago
Service warm lead flagged. Tom Andersen in for oil change, warranty expires in 11 days. Sent to finance.
Porsche SLC · 18 min ago
ID Verification passed for Sarah Chen. Confidence score 98.4.
Lexus Carlsbad · 22 min ago
Profit recovery alert. 3 trade-ins this week have no reconditioning estimate logged.
Porsche SLC · 1 hr ago
Warranty closed. David Reese, Cayenne GTS. Markup $1,890.
Porsche SLC · 2 hr ago
Batch outreach sent to 11 customers in the 30-day expiration bucket.
Lexus Escondido · 4 hr ago
Tool Deployment
9 stores total
Warranty Outreach3 / 9
F&I Performance2 / 9
Service Portal1 / 9
ID Verify2 / 9
Profit Recovery1 / 9
Inventory WatchQ3 2026
Total DIG Revenue MTD
$31,200
Directly from this software
Warranty Sales via DIG
$12,400
4 closed this month
Service Upsells via DIG
$8,640
11 appointments converted
Fraud Exposure Blocked
$180,000
3 transactions stopped
Revenue Breakdown by Tool
April 2026 · Porsche SLC
Warranty Outreach4 deals closed
$12,400
Avg markup $1,720 per deal. Reply rate 64%. Every dollar above would not exist without the outreach program.
Service Portal Warm Leads11 converted
$8,640
Finance managers closed 11 of 19 warm leads flagged from the service portal this month. Avg service ticket uplift $785 per converted appointment.
Maintenance Plan Sales6 sold
$5,160
Prepaid maintenance plans closed from service portal follow-up conversations. Avg plan value $860. 100% margin retained by the store.
ID Verify Fraud Protection3 blocked
$180,000
Estimated exposure protected across 3 flagged transactions. Two geo-mismatch blocks, one document tamper detection. Vehicles not released.
Profit Recovery CapturesIn progress
$5,000
Reconditioning gap and missed accessory sales identified and actioned this month. Additional $18,400 in opportunities currently flagged.
MTD Summary
$31,200
Revenue attributable to DealerDIG this month
Monthly Target: $40,00078%
Annual Run Rate
$374,400
Projected at current pace, 3 active stores
Cost of DIG This Month
Software subscription$2,400
Staff time (est.)$480
ID verify fees (34 x $1.50)$51
Total Cost$2,931
Net Return$28,269
10.6x return on investment this month
Open Recovery Alerts
6
Flagged this week
Recovered This Month
$5,000
4 items actioned
Opportunity Pipeline
$18,400
Awaiting action
Avg Per Recovery
$1,250
vs $880 last month
Where Dealers Lose Money Without DIG
Active Recovery Alerts
Porsche SLC · April 2026
Trade-In Recon Gap
3 trade-ins accepted with no recon estimate. Pricing at risk.
$4,200
Est. at risk
Unclaimed VSC Cancellations
2 cancelled VSC contracts. Reserve chargeback not reconciled.
$3,480
Phantom gross
Accessory Package Not Offered
4 deliveries with no accessories logged. Missed attach opportunity.
$4,800
Missed revenue
GAP Checklist Incomplete
3 financed deals closed without GAP marked as offered in the deal checklist.
$2,100
Missed product
Aged Inventory Pricing Drift
2 units 47+ days on lot. Market dropped 4.2%. No price adjustment.
$2,800
Carry risk
Maintenance Plan Renewal Lapse
6 prepaid maintenance plans expired with no renewal outreach.
$5,160
Open opportunity
Where Dealers Leave Money on the Table
Industry benchmarks vs this store
CategoryThis Store MTDBenchmarkGapEst. Monthly Loss
VSC Penetration68%72%-4 pts~$2,400Watch
GAP Penetration44%51%-7 pts~$4,200Alert
Accessory Attach Rate31%48%-17 pts~$6,800Alert
Maintenance Plan Penetration38%44%-6 pts~$3,100Watch
Used Unit Days on Lot38 days28 days+10 days~$1,800Watch
CSI Score (Finance Office)872900+-28 ptsMonitoringOK
Expiring Within 30 Days
14
3 new this week
Reply Rate MTD
64%
9 of 14 replied
Quotes Sent
6
2 pending response
Revenue Captured MTD
$12,400
4 closed
Avg Markup Per Deal
$1,720
+$210 vs last month
Outreach Queue
CustomerVehicleVINMileageExpiresDaysStatus
James Whitfield911 CarreraWP0AA2A98NS28082128,441Apr 178Replied
Sandra KowalskiCayenneWP1ZZZ96ZNLA0441234,200Apr 2112No Reply
Michael TorresMacanWP1AB29P3NLA0903441,890May 324Quote Sent
Rachel KimPanameraWP0AA2A93NS28772122,100May 829Outreach
David ReeseCayenne GTSWP1ZZZ96ZNL00229038,600May 2445Sold$1,890
Brian NakamuraTaycanWP0AH2A78NS24661119,440May 2849Outreach
Urgency
Critical (0-15 days)
Immediate outreach
4
customers
Moderate (16-30 days)
Follow up this week
6
customers
Pipeline (31-60 days)
Initial outreach sent
4
customers
MTD Revenue
$12,400
4 warranties closed this month
Target: $20,00062%
Group PVR
$1,840
+$120 vs last month
VSC Penetration
68%
+4% vs last month
GAP Penetration
44%
Flat vs last month
Deals This Month
142
+11 vs last month
Total F&I Revenue
$261k
+9.2% YoY
Where this data comes from: Finance managers log each deal directly in DealerDIG at deal close using the Log a Deal button below. The checklist takes under 3 minutes and captures deal type, lender, front gross, back gross, reserve, and every product offered and sold. The deal log and penetration numbers on this page are calculated entirely from those entries. No DMS connection required.
Finance Manager Leaderboard
Month to date
1
Matt French
Porsche Salt Lake City
Deals
48
VSC
74%
$2,140
PVR
2
A. Nguyen
Lexus of Carlsbad
Deals
52
VSC
65%
$1,720
PVR
3
B. Harmon
Lexus of Escondido
Deals
42
VSC
61%
$1,660
PVR
Product Penetration
Group average
Vehicle Service Contract68%
GAP Insurance44%
Prepaid Maintenance38%
Tire and Wheel29%
Paint Protection21%
Deal Log
April 2026
DateCustomerVehicleStoreFinance MgrSale PriceF&I GrossProductsPVR
Apr 09David ReeseCayenne GTSPorsche SLCM. French$118,400$3,240VSC + GAP$3,240
Apr 08Lynn CastilloMacan SPorsche SLCM. French$64,200$2,180VSC + Wheel$2,180
Apr 07Tom YashidaRX 350Lexus CarlsbadA. Nguyen$52,100$1,840VSC Only$1,840
Apr 06Anita FloresNX 450h+Lexus EscondidoB. Harmon$61,800$1,120Maint. Only$1,120
Hot Leads Today
5
Warranty expiring soon
Warm Leads Today
8
Expiring within 60 days
Converted This Month
11
of 19 leads sent to finance
Maintenance Plan Sales
6
$5,160 this month
Avg Upsell Per Visit
$785
When lead is actioned
Today's Appointments
Hot Lead
Warm Lead
No expiry flag
8:00 AM
Tom Andersen
Cayenne S · Oil Change + Tire Rotation
11 days
to expiry
Hot Lead
8:30 AM
Patricia Vega
Macan · Annual Service A
6 days
to expiry
Hot Lead
9:15 AM
Henry Okafor
Panamera 4S · Brake Service
28 days
to expiry
Warm Lead
10:00 AM
Lisa Tran
Taycan · Scheduled Maintenance
2 yrs+
to expiry
No Flag
10:45 AM
Robert Chu
911 Turbo S · Annual Service B
14 days
to expiry
Hot Lead
11:30 AM
Dana Morrison
Cayenne Coupe · Tire Change
42 days
to expiry
Warm Lead
1:00 PM
Kevin Park
Macan GTS · Oil Change
1 yr+
to expiry
No Flag
2:15 PM
Amy Delgado
Boxster · Multi-Point Inspection
19 days
to expiry
Warm Lead
Finance Queue
Sent today
No leads sent yet today
Monthly Conversion
11 / 19
Leads sent to finance this month
Conversion Rate57.9%
Maintenance Plans Sold6 · $5,160
Aftersale Upsells8 · $3,480
Units Flagged
5
Aging or price drift
Avg Days on Lot
38
Used inventory
Units Sold This Month
22
Via DIG tracking
Carry Cost Risk
$4,200
Units 45+ days
How Inventory Watch gets its data: Once a week, export your aging report from vAuto Provision and paste it into the upload area below. DealerDIG reads the unit list, days on lot, and current asking price, then flags anything drifting past market. Takes 60 seconds. The same workflow you already use for the Passion Report.
Inventory Alerts
Last upload: Apr 7, 2026
Stock #VehicleDays on LotAsking PriceMarket CompDriftStatus
P48212021 Cayenne52$74,900$71,200+$3,700Price High
P48042022 Macan S47$52,400$50,100+$2,300Watch
P47992020 Panamera34$88,500$87,200+$1,300Watch
P48352023 Taycan12$96,000$97,400-$1,400Priced Well
P48122021 911 Carrera8$112,000$114,500-$2,500Priced Well
Add Unit Manually
Lot Summary
Units 0-15 days12
Units 16-30 days8
Units 31-45 days4
Units 45+ days2
Verifications MTD
34
Across all stores
Pass Rate
91.2%
31 cleared
Flagged for Review
3
Reviewed and handled
Avg Completion
2.4 min
Customer side
Exposure Protected
$180k
Fraud blocked MTD
Send Verification Request
Powered by Stripe Identity
Customer receives a secure text link, photographs their license front and back, takes a live selfie. System checks liveness, tamper indicators, and geolocation. Pass or fail in under 3 minutes.
Verification Log
April 2026
SC
Sarah Chen
Lexus Carlsbad · Apr 9 · 10:24 AM · RX 500h
98.4
Confidence
Passed
??
Unknown Customer
Porsche SLC · Apr 9 · 9:11 AM · Geo mismatch
12.1
Confidence
Blocked
MW
Marcus Webb
Lexus Escondido · Apr 8 · 4:52 PM · NX 350
94.7
Confidence
Passed
TR
Tina Rodriguez
Porsche SLC · Apr 9 · Sent 11:30 AM
Pending
Confidence
Pending
DIG Revenue MTD
$31,200
This software only
Total Deals Logged
142
This month
Avg PVR
$1,840
+$120 vs last month
Open Chargebacks
3
Being tracked
Profit Recovered
$5,000
Via DIG alerts
How Analytics gets its data: Every number on this page is calculated from deals logged in DealerDIG by your finance managers. The more consistently deals are logged at close, the more accurate this dashboard becomes. No DMS export required. Finance managers log each deal in under 3 minutes using the Log a Deal button in F&I Performance.
Revenue by Tool
Month to date
Warranty Outreach$12,400
Service Portal Leads$8,640
Maintenance Plan Sales$5,160
Profit Recovery$5,000
Product Penetration
All logged deals
VSC68%
GAP44%
Prepaid Maintenance38%
Tire and Wheel29%
Finance Manager Breakdown
Logged deals only
ManagerStoreDealsFront GrossBack GrossReserveTotal GrossPVRVSC%GAP%
Matt FrenchPorsche SLC48$96,000$62,400$14,400$172,800$2,14074%52%
A. NguyenLexus Carlsbad52$78,000$54,080$12,480$144,560$1,72065%44%
B. HarmonLexus Escondido42$63,000$41,160$9,660$113,820$1,66061%38%
Export Reports
My Gross MTD
$172,800
All sources combined
Deals Logged
48
This month
My PVR
$2,140
Back end average
Chargebacks Against Me
1
$1,840 pending reconciliation
Est. Commission
$8,640
Based on logged deals
Your personal deal tracker. Log each deal as you close it and DealerDIG calculates your running gross, PVR, product penetration, and estimated commission in real time. Adjust your commission rate in the pay panel to match your actual pay plan. Your data is visible to your store admin and group admin.
My Deal Log
DateCustomerVehicleTypeLenderFrontBackReserveTotalProductsStatus
Apr 09David ReeseCayenne GTSFinancePCFS$2,100$2,400$740$5,240VSC+GAPLogged
Apr 08Lynn CastilloMacan SFinanceAlly$1,800$1,640$420$3,860VSC+WheelLogged
Apr 08Robert Chu911 Turbo SCashN/A$3,200$1,890$0$5,090VSC OnlyLogged
Apr 07Sandra KowalskiCayenneFinanceChase$1,400$1,200$380$2,980GAP OnlyCB Risk
My Pay Estimate
Adjust rate to match your plan
Total Back Gross$62,400
Reserve Income$14,400
Chargeback Deductions($1,840)
Net Gross$74,960
Est. Commission
$8,640
At 25% back-end split + reserve
My Penetration
Logged deals only
VSC74%
GAP52%
Maintenance38%
Tire and Wheel25%
Open Cancellations
3
Awaiting resolution
Chargeback Exposure
$5,320
Across all managers
Resolved This Month
2
$3,200 cleared
Survey Risk
2
Customers to contact proactively
Avg Resolution Time
18 days
Industry avg is 21 days
Why this matters beyond the chargeback: A customer who cancels a product and never hears from anyone is a customer who leaves a bad survey. DealerDIG tracks every cancellation so you can reach out proactively, explain the refund timeline, and turn a potential negative experience into a handled one. Chargebacks are reconciled per manager so net gross stays accurate in My Deal Log.
Active Cancellations
DateCustomerProductFinance MgrStoreRefundStatusSurvey Risk
Apr 01Sandra KowalskiGAP InsuranceM. FrenchPorsche SLC $840Submitted High
Mar 28Tom YashidaVSCA. NguyenLexus Carlsbad $2,400Pending Provider Medium
Mar 25Anita FloresPrepaid Maint.B. HarmonLexus Escondido $2,080Refund Issuing Low
Chargeback by Manager
Matt French($840)
A. Nguyen($2,400)
B. Harmon($2,080)
Total Exposure($5,320)
Survey Risk Queue
Reach out before they review
Sandra Kowalski
Tom Yashida
A call or email before the refund clears shows you are on top of it. Most negative surveys happen when customers feel ignored, not because they cancelled.
Resolved This Month
James Kim VSCRefund Sent
Patricia Vega GAPCleared
$3,200 in chargebacks reconciled this month.
Built for How Dealers Actually Work
No DMS access required
DealerDIG works alongside your existing systems. No integrations to configure, no IT approvals to chase. Every major manufacturer already gives you access to your own customer data. We help you act on it, capture the revenue, and protect the deal.
01 Import
Your data, from your portal
Every manufacturer gives franchised dealers access to customer and warranty data through their portal. Your team exports a file and uploads it to DealerDIG. Two minutes, once a week. No API, no IT ticket.
02 Outreach
One click opens every email at once
DealerDIG pre-writes every outreach email with the customer name, vehicle, and expiration context filled in. Hit batch send and every email opens simultaneously in your own Gmail or Outlook. Unlimited volume, no per-send fee.
03 Track
Human touch, tracked in real time
When a customer replies, the finance manager logs it in one click, adds a note, and the record updates across every device in the store instantly. The relationship stays personal. The status stays visible to every manager in the group.
04 Close
Quote attached, follow-up ready, deal logged
Attach the PDF quote from your warranty provider, send the follow-up in one click, and mark it sold when it closes. Every step timestamped. The GM sees where every deal stands across every store, live.
Why the Human Element Is Intentional
Warranty extension is a relationship conversation. A customer whose factory coverage is expiring on a $90,000 Cayenne needs to hear from their finance manager. The person who sold them the car, who they trust, who knows their situation. That personal connection is what drives the numbers below.
64%
Reply Rate at Porsche SLC
Customers respond because a real person they know reached out. A mass email platform cannot replicate this.
$1,720
Avg Markup Per Deal
A trusted relationship closes at full margin. These customers do not negotiate like a cold internet lead.
Unlimited
Batch Outreach Volume
Send to your entire expiring bucket at once. One click opens every pre-written email. No cap, no per-send fee.
Every Visit Is a Revenue Opportunity
When a customer with an expiring warranty comes in for service, DealerDIG flags them automatically. The service advisor sees the alert, the finance manager gets the lead, and the conversation happens naturally while the car is in the shop. Fixed ops revenue and warranty revenue in the same visit.
Built-In Retention and Referral Marketing
A customer who feels looked after at the end of their factory coverage comes back for their next vehicle and tells someone else. This outreach program functions as a free retention and referral engine. The cost is a weekly data export. The return is lifetime loyalty and word-of-mouth that money cannot buy.
Compatible With Every Brand in Your Group
Data source by franchise
BrandManufacturer PortalExport FormatData AvailableStatus
PorschePorsche Partner NetworkXLS Passion ReportExpiry, mileage, VIN, owner contactLive at SLC
LexusLexus Dealer.comCSV exportExpiry, VIN, owner contactMapping in progress
BMWBMW Dealer PortalCSV exportExpiry, VIN, owner contactReady to deploy
CadillacGM Dealer ConnectCSV or XLSExpiry, VIN, owner contactReady to deploy
ChevroletGM Dealer ConnectCSV or XLSExpiry, VIN, owner contactReady to deploy
MINIBMW Group Dealer PortalCSV exportExpiry, VIN, owner contactReady to deploy
BentleyBentley Dealer NetworkCSV or manual pullExpiry, VIN, owner contactIn assessment
LotusLotus Dealer PortalCSV or manual pullExpiry, VIN, owner contactIn assessment
Security and Data Handling
AreaHow DealerDIG Handles ItResult
Customer data storageEach store has its own isolated database. No store can access another store's customers.Fully siloed
EncryptionAll data encrypted at rest and in transit. Hosted on Google Firebase infrastructure.AES-256 + TLS
DMS accessZero DMS access required. Works entirely from manufacturer portal exports your team already uses daily.No IT approval needed
OEM data complianceData used is the same data your team already accesses. Full authorization already exists.OEM compliant
DMS switch protectionDealerDIG is completely independent of your DMS. Switching platforms has zero effect on DealerDIG.DMS agnostic
InfrastructureHosted on Google Firebase, SOC 2 certified. DealerDIG independent audit scheduled 2027.Google certified
Your Profile
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